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Addleshaw Goddard

More imagination. More impact.

Addleshaw Goddard needed to realign their website to better reflect their brand direction, increase conversion and provide a more robust efficient platform for their marketing team.

Sector

Legal

Platform

Optimizely

The Challenge

A solid silver recipe for success

Addleshaw Goddard needed a website that better reflected their unique brand and industry-leading messaging. Centred on their USP-“More Imagination, More Impact”- the redesign embraced their light, airy aesthetic with refined silver highlights, ensuring a seamless evolution of their brand identity.

Services employed include: UX design, Creative, Brand evolution, Front end coding and consultancy.

The solution

Modular marvels

Premium perceptions

Through the detailed work on taxonomy and engaging customer journeys in our unique workshop phases, we designed a flexible, CMS-driven framework with engaging content structures to support seamless marketing needs.

From engaging effective taxonomy to customer journeys, our approach enabled dynamic pages with video, Ceros content, and campaign landing pages, all rolled out smoothly to ensure a seamless user experience for the client and their audience.

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