King of Watersports
Empowering the leading watersports retailerAs the UK’s top online watersports retailer, KOW needed a flexible website to support its diverse product range while balancing product details, promotions, and lifestyle appeal.
The Challenge
Deliver a website thats flexible
KOW offers an extensive range of products form kitesurfing, wetsuits, surfing, sailing, wakeboarding, and kayaking. However, their existing website lacked the flexibility to support such a diverse product catalog while maintaining a seamless balance between product information, promotions, and lifestyle storytelling. They needed a platform that could scale with their ambitions and strengthen customer engagement.
Our approach encompassed a full suite of services, including UX design, creative direction, brand evolution, front-end and back-end development (Magnolia), and strategic consultancy.
Services employed
The solution
The perfect balance
Between promotion & product
We worked closely with KOW’s leadership to understand their business challenges, customers, and develop their brand identity. Through discovery workshops, we identified that new website would need to:
Support a vast and varied product range
Offer a dynamic and engaging user experience
Strengthen brand positioning as the go-to watersports retailer
To achieve this, we built a high-performance e-commerce platform powered by Magnolia CMS and CommerceKit, providing the flexibility and scalability King of Watersports needed to grow.
