First website and eCommerce store for new contemporary designer womenswear brand from Samantha Cameron

Cefinn is a contemporary designer womenswear brand based in London and launched in February 2017 by Samantha Cameron. The brand focuses on design-led, go-to day wear, it is a collection of discerning staples for busy women - an easy, hardworking urban uniform.

Konstructive was appointed to work with the Cefinn team on the launch of their first website and eCommerce store. The initial capsule collection was relatively small and needed to tell the story of the brand and the individual pieces. We developed a site that removed the need for the usual sectional pages and made the collections accessible with a single click.

A long-time champion of British fashion, Samantha Cameron wanted the site to reflect her voice and interact with the brand’s audience. As a result the site has achieved considerable success, including exceptionally high engagement times as shoppers engage with the brand story.

The site was developed using the Magento 2 Community Edition platform, utilising bespoke modules development by Konstructive.




  • Design
  • UX
  • Ecommerce build


  • Retail


  • Magento 2