King of Watersports

The UK’s largest online retailer of watersports.

King of Watersports (KOW) is the UK’s leading online multi-brand water sports retailer. With a dedicated team of water sports enthusiasts, KOW delivers an unrivalled choice of water sports kit from market leading manufacturers in kitesurfing, wetsuits, surfing, sailing, wakeboarding and kayaking.

Konstructive designed the site and LavaSuite Commerce and Content Management system was selected as the platform due to its rich merchandising functionality.  After switching over to LavaSuite, KOW has observed higher levels of customer engagement and a 42% increase in mobile revenue. These positive numbers are result of a fully responsive website with a clean and simple user interface design. A straightforward and feature packed CMS system empowers the content managers at KOW to truly own their content without worrying about the technology behind it.

We continue to work closely with KOW to grow the brand internationally with a focus on globalisation of content, payment and delivery options.


  • Ecommerce
  • CMS Development
  • Digital strategy
  • Design+UX
  • Hosting
  • Programme management
  • Support+maintenance


  • Retail


  • LavaSuite Content
  • LavaSuite Commerce