e-commerce store for new contemporary designer womenswear brand


Cefinn is a contemporary designer womenswear brand based in London and launched in February 2017 by Samantha Cameron. The brand focuses on design-led, go-to day wear, it is a collection of discerning staples for busy women - an easy, hardworking urban uniform.

Konstructive was appointed to work with the Cefinn team on the launch of their first website and e-commerce store. The initial capsule collection was relatively small and needed to tell the story of the brand and the individual pieces. We developed a site that removed the need for the usual sectional pages and made the collections accessible with a single click.

A long-time champion of British fashion, Samantha Cameron wanted the site to reflect her voice and interact with the brand’s audience. As a result the site has achieved considerable success, including exceptionally high engagement times as shoppers engage with the brand story.

The site was developed using the Magento 2 Community Edition platform, utilising bespoke modules development by Konstructive.