Rolls-Royce

Rolls-Royce.com building the worlds most famous brand online

When the world’s supreme engineering company wanted to upgrade their website from first class to world class, they approached no fewer than 10 leading digital agencies for their proposals. Konstructive won the contract because of our excellence in web design and usability, as well as our unparalleled online marketing expertise.

Rolls-Royce wanted a global, high technology, world-class website, that promoted the brand value of ‘Trusted to Deliver Excellence’. Whilst client feedback was fairly positive on their existing site, the management of Rolls-Royce believed that the site did not reflect the brand’s position of being a leader within their sector. The site structure had nearly 6,000 pages and had become very complex to navigate.

The site was updated in phases due to the size and complexity of the project, starting with the home page and navigation with the whole site updated over a period of 18 months. The design that Konstructive delivered lifted their existing web presence to a new level, with an innovative responsive design that was bold yet totally in-keeping with the style of the Rolls-Royce brand.

Services

  • Creative
  • Digital strategy
  • User experience

Verticals

  • B2B

Platform

  • Sitecore Experience Platform