Bird & Bird

International law firm website and brand evolution

A digital first in legal



Bird & Bird are a leading international law firm with over 1,100 lawyers based in 27 offices across Europe, the Middle East and Asia. Konstructive were commissioned to manage the development of a new leading-edge website for the firm, to be built using the Sitecore Experience Platform. The Sitecore Experience Platform provides an excellent foundation for marketing automation and personalisation.

The site was one of the first responsive websites for a major law firm globally, and has been well received by both partners and Bird & Bird clients. It was voted the winner of the People’s Choice Award in the Sitecore ‘Site of the Year’ Awards.

The site is fully multilingual, with full language translation of core content across 10 languages and the management of local content, ensuring that the site is engaging for both an international and local audience.

The project was delivered over 9 months, on time and budget, and involving a wide range of stakeholders.

Services employed on this project:

  • UX and design
  • Creative direction
  • Brand development
  • App design

We are receiving double the number of requests for business per month via the website. This is the surest sign that our site is achieving our primary goal of making it easy for clients to get in contact with us.

Angie Ferrara Coppola, Digital Marketing Manager

Next Steps

Find more about how our dedicated team of experts can help you with a similar project or service, contact Robert Barnes below: