Covington

Leading US law firm website with intelligent search

Covington is one of the world's leading regulatory practices. They wanted a world-class website that reflected their unique culture

https://www.cov.com/

 

 

Washington based US law firm Covington, combines tremendous strength in their litigation, investigations and corporate practices with deep knowledge of policy and policymakers. In an increasingly regulated world, this allows them an exceptional ability to help clients navigate their most complex business problems, deals and disputes.

The challenge

Covington offers a wide range of services to a diverse group of clients, across a number of practices, industries and jurisdictions. Their existing website failed in delivering this information or in supporting key user journeys.

The firm was also going through a complete rebrand at the time with only a short period of time between the branding being signed off and the website being launched.

The brief

The firm wanted to make it easier for clients and potential clients to find and explore their expertise and sector knowledge. Lawyers needed profiles that provided richer information on represenative matters, thought leadership and memberships. The site needed to demonstrate the global reach of the firm.

 

What we did

We spent time understanding the firm. This involved running our standard legal discovery process with 140 partners in Washington. From this we identified what was important for the website to convey to its visitors. Covington wanted the site to mainain a serious tone of voice; hence the almost newspaper feel to the site.

Konstructive undertook a substanstial program of activities to design and architect the site. 

The challenge with most legal sites is the breadth of the expertise and sectors that they work across. Konstructive having analysed how users engage with the website has been able to deliver empowerment at a page level to bring content to the users, though filtering news, deals and people that are relevent to the interest of the site visitor.

Services employed on this project:

  • Creative direction
  • UX and design
  • Brand evolution
  • IA and specification
  • Sitecore partner liaison

Solving the the complex UX and design challenges were key to the successful outcome of this major international website evolution.

Christian Hoper , Creative Director at Konstructive

Next Steps

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