Liberis
3 Sites in 33 days for Liberis Finance
Big thinking for small business finance
"Our marketing activities are campaign based and we need a CMS that empowers us to update campaign and promotional activity. And it needs to be easy to use."
Liberis provides innovative financing to small and medium sized businesses based on monthly credit and debit card takings. Voted the Alternative Business Finance Provider of the Year and listed in The Sunday Times Tech Track 100, Liberis has already provided over £340m in funding. It is supported by the UK Government owned British Business Investments.
The challenge
As part of a larger business rebrand project, the website was considered outdated in terms of look and feel and the needs and aspirations of the business. The existing site had a significant SEO authority that had to be transferred to the new site.
The brief
With their own in-house website design capabilities, Liberis wanted Konstructive to work in collaboration with their in-house team to provide Information Architecture and UX expertise along with the realisation of the design into CMS templates.
The website needed to support differing audience needs including levels of funding; this had to be considered during the development of the user journeys to ensure that the right messaging is delivered to each audience group.
What we did
We ran a short programme of workshops following our established new project discovery methodology with the businesses marketing team. This allowed us to understand the newly updated brand, market drivers, commercial objectives along with the values and ambition of the business.
We ran a marketing and business development team workshop which allowed us to understand the particular challenges and pain-points they were facing. From this we developed a number of online strategies and solutions to support them in their endeavours.
We worked with the client in selecting the most appropriate technology for their needs. We focussed on the easy of use of the CMS, the need for empowerment and the ability to deliver additional projects quickly. Magnolia was selected due to its ability to personalise content, multi-site capabilities and easy of use.
Results
Liberis had a very tight timeline to deliver three new sites, one of which was a partner site for an external organisation. By using our Accelerator for Professional Services and Magnolia, we were able to hand over 3 sites ready for population in an amazing 33 days.
Services employed on this project
- Magnolia build
- Tech Magnolia
The client is delighted with the speed and quality of the site and has already commissioned additional sites.
Next Steps
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