Reignwood Investments UK
Stunning luxury corporate site and brand evolution
Reignwood Investments UK is the local subsidiary of parent group Reignwood. They develop unprecedented city and country luxury hospitality, whilst creating a successful bridge for British and Chinese cultural and business exchange.
Reignwood Group is a leading independent Chinese investment company, based in Hong Kong, with an international portfolio of brands and growth companies in China, Europe, UK, US, and parts of Asia. The company was founded in 1984 by Dr Chanchai Ruayrungruang, a Thai-Chinese entrepreneur with strong roots in China. His simple aim is to enhance relationships between East and West by introducing the best of Western business values to China, and offering Reignwood’s expertise and experience in China to iconic brands in Europe and the US.
What we did
Reignwood needed a website and global visual language developing in a short space of time and from a fragmented, disjointed set of content and start points.
We worked closely with the Reignwood brand and marketing team investing time in understanding the Reignwood business from the ground up. Sorting out the digital and creative building blocks and then using them to help build out the website design and UX.
The development of a modular design solution for the website enabled us to quickly and easliy bulid a site that isempowers the client to easliy update and create new pages in the preferred Wordpress CMS solution. We have also produced branding guidelines, print projects, emails, digital and traditional advertising. Our ongoing support and SEO optimisation initiatives enable us to keep improving and supporting this important client into the future.
To be able to evolve and define the Reignwood brand across a diverse range of media, has been a really exciting and rewarding experience.
Next Steps
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