King of Watersports

The UK’s largest online retailer of watersports

Empowering leading watersports retailer to be a category killer


King of Watersports (KOW) is the UK’s leading online multi-brand water sports retailer. With a dedicated team of water sports enthusiasts, KOW delivers an unrivalled choice of water sports kit from market leading manufacturers in kitesurfing, wetsuits, surfing, sailing, wakeboarding and kayaking.

The challenge

King of Watersports have a diverse range of products. They required a website that would provide the flexibility in design and structure to support the needs of such diverse products. The site also needed to achieve the right balance between promotion, product detail and lifestyle. After all, there's no life without water.

The brief

Deliver a website that would empower King of Watersports to become number one in the market and that would help make their customers love them.

What we did and results

What we did

We spent time and worked closely with the management team at King of Watersports to really understand their business challenges, customers and culture. Through our discovery workshop we identified a number of key deliverables for the website.

The site is built on the incredibly powerful combination of Magnolia CMS and CommerceKit ecommerce accelerator.


King of Watersports is now the largest online watersports retailer in the UK. And they are No.1 in their category on

Next Steps

Find more about how our dedicated team of experts can help you with a similar project or service, contact Robert Barnes below: